User-Generated Content Platforms
Producer — Meta / Roblox / Epic
Horizon Worlds was many things — chaotic, ambitious, constantly evolving, and never boring. What made it work was the people: a tight internal team operating with trust and clarity, and external partners brought into that same collaborative fold. The platform's volatility created an unusual freedom to experiment, iterate fast, and learn things you can't learn anywhere else. At Koffeecup, we carried that spirit into Roblox and Epic's UEFN, running small teams with better tooling, building trust quickly, prototyping fast, and shipping into a brief that was still being written.